4 Reasons You Should Be Using Video In Your Marketing Strategy

by | Jul 26, 2019 | Business

If you’re using social media as part of your marketing strategy, you might want to consider video marketing to help increase your results. Although people feel as though you have to put a lot of time and resources into video marketing, the reality is it is one of the best possible ways to reach a large audience online. Whether you’re new to video production or you’ve done it before, you need to consider whether or not it’s a good choice for your marketing strategy. With that in mind, here are 4 reasons you should be using video within your business:



  • Most Social Media Sites Are Pushing Video Content In Their Algorithm


When it comes to social media it can be a struggle to get your posts seen due to various different algorithms. Although you can’t beat them entirely, one of the best ways to ensure you’re still showing up in people feeds is to post video content. Whether you’re posting GIFs, lives or long-form video, most social media channels will push video to the top of their feeds. To find out more about using video on social media, you can visit this site here. 



  • Videos Encourage Social Media Shares


Another great reason to use video on social media is that it encourages people to share your content. One of the best ways to grow on any platform is to ensure you have people sharing your content and if you’re posting videos that people can relate to, you can be sure they’ll be sharing them with all of their followers too. Although you may not gain masses of followers from your videos being shared, you will definitely start to notice a small difference in your follower numbers. For more tips and tricks when it comes to increasing your follower numbers, you can visit this site here. 


If you’re looking to create a video that will really get people’s attention, why not create something a little different? The idea is to get people to stop scrolling and to watch your video so if you use techniques such as animation, you might find more people watch your video. For information about working with animation companies, you can visit this site here. 



  • It’s A Great Way To Give A Live Behind The Scenes Look At Your Business


Live video is incredibly important when it comes to marketing as you can give a behind the scenes look at what it is like to run your business. Whether you’re doing a live question and answer session or you’re giving your followers a tour of your office, live video is a great marketing tool. 



  • People Naturally Engage More With Video Content


Finally, people naturally engage more when they see video content. Another great way to ensure your posts keep showing up in people’s feeds is to get them to engage with you. Whether they like, comment or share – you want them to get as involved as possible! 


Are you looking for a reason to start using video content in your marketing strategy? What benefits could it bring to your business? Let me know your thoughts and ideas in the comments section below. 



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