5 Sales Tips For New Small Businesses

by | Apr 2, 2019 | Business

Running your own business is not only one of the most exciting things you can do, but also one of the most stressful. Whilst running a small business is rewarding, a lot of people will find that the first few years are a struggle. Whether it’s mastering sales, finding new customers or thriving on social media, you need to be sure your first few years are the great start you need to get you going. With that in mind, here are 5 top sales tips for new small businesses:


– Know Your Customer, Including Their Needs And Their Wants


One of the best things you can do when it comes to sales is understanding your customer, including their needs and their wants. Whilst this ultimately comes down to setting yourself a target audience, it also involves a lot of research into your customer’s spending habits. Creating an avatar that represents your ideal customer is the best way to work out what it is your customer wants, and how that can affect your business and the way in which you send to them. For more information on how to do this, you can visit this guide here.


– Use Features And Benefits To Show The Real Value Of Your Product


When you’re selling your product, whether it be online or in person, you need to be able to show the features and benefits. The best way to do this is to write down all of the features of your product or service, then think about the benefits in which they’ll bring to your customers. Once you have this, you can then use them in your marketing materials. Using a camera as an example, you could say ‘our brand new camera has a handy WiFi option, meaning you can transfer all of your photos on the go.’


– Build A Rapport, Whether It’s Online, Face To Face Or Over The Phone


Building a rapport is one of the most important aspects of sales, as it means you’re building a relationship with your customers. Whilst some people believe that you can only build a rapport if you’re physically speaking to someone, this simply isn’t true. For tips and tricks when it comes to building a rapport online, you can visit this site here.


– If You’re Speaking Directly To Your Customer, Ask Them Questions


Whilst you may not always have the opportunity to speak directly to your customers when you do you should be asking them as many questions as you possibly can. Ask them what they want, what they’re looking for, where they normally shop and how they’d usually choose their products. The more you find out, the more you’ll be able to use this information during your close. For more information, you can visit this site. Click here to watch video.


– Focus On The Close And Think About Any Objection You May Have


One of the most important aspects of a sale is the close, as this is where you’ll find out whether or not you’re going to succeed. Whilst you may come across objections, you should be able to approach these in a way that may be able to turn your potential customer around. Whether it’s offering a discount at checkout, coming up with a payment plan or simply putting their mind at ease, your response to objections could change everything. For more information, you can visit this site here.


Are you struggling with sales within your business? What can you do to ensure you’re getting that close every time? Let me know in the comments section below.



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