6 Top Tips For Business Owners Looking To Expand Their Reach
If you’re finding that you’re struggling to reach new customers as a business owner, then you’ve come to right place. Whether you’re a new business owner looking to reach new customers, or you’ve had your business a while and things have started to slow down, this guide will help you devise a clear strategy that can will you bring in lots of new customers.
So, let’s get started. Here are 6 top tips for business owners looking to expand their reach:
Use Social Media To Reach New Customers
If you’re struggling to gain new customers, it might be time to think about how you use social media as a business. Instagram, Facebook and Twitter are all great platforms for building a following that you can nurture into being paying customers. Whilst it won’t happen overnight, having a strong social media strategy in place is one of the best ways to reach new people.
Post Regularly On Your Website’s Blog
If you have a company website then you should definitely be posting to your blog on a regular basis. Although it may seem redundant if nobody is reading your posts, it’s actually a great way to have a consistent bank content to share on social media. Creating blog posts that are well targeted to appeal to your ideal audience is the perfect way to bring them to your site, with the intention that they’ll stay to see what else you have to offer.
Consider Learning The Basics Of SEO
If you want to start getting more reach through search engines then you need to learn the basics of search engine optimisation and apply it to your website. Whilst it may take a while to get the hang of, it will definitely be beneficial when you’re showing up in on the first page of search results.
Rent A Virtual Address In A New City
If you want to gain more reach in a different city to the one you’re located in, buying a registered address or virtual office is a great option. Whilst you won’t physically work from the location, the virtual address is something you can use on your website and in your marketing materials, helping raise your profile in cities you’re not currently operating in. For more information, you can visit: yourvirtualofficelondon.co.uk/london-mail-address-business-services/registered-office-address-london/.
Invest In Video Marketing And Create A Video Strategy
Videos are one of the most popular forms of content on social media, so if you’re looking to stay ahead of the game try and create as much video content as you can. Although it may seem as though you need to have large budgets to be able to do this, often people prefer when a brand or business owner does a simple live video that requires no production at all.
Use PPC Advertisements To Reach Your Target Audience
Finally, if you have the budget to put behind it, PPC is a great way to reach a new audience. To put it simply, you can set a certain budget on Facebook, Instagram and Google and your posts will be shown to an audience that you create. This is a great way to reach people directly, especially people that may not have heard of your brand before.
Are you looking to increase your reach as a brand? What changes can you make? Let me know in the comments section below.