Business Emails You Never Want To Write
Emails are the new phone calls in the business world. Gone are the days when you needed to phone customers one by one. Now, you can automate emails for everything from receipt of purchase to delivery dates. This has made the world of business easier for everyone. It may have even halved the amount of time you take on each order.
That is, of course, unless things go wrong. Then, you can bet automated emails won’t serve your purposes. Instead, you’ll have to type up personalized and thought through messages. When this happens, you may find yourself wishing you were back in the phone age. Wouldn’t it be easier to pick up the receiver and explain these things? Wouldn’t that soften the blow somewhat?
Undeniably, yes. But, phone calls aren’t the way we do things anymore. To ensure that you don’t lose the ease of email, then, you need to perfect your processes. To help you do that, we’re going to look at the three emails you never want to write, and how you can avoid each one.
We’re recalling that product
A recall email is a huge no-no, especially given that you’ll need to message everyone who’s bought that product. Seeing an email like this in their inbox will lose you those customers forever. Not only does this show that you don’t have safety in mind, but it means they have to put the effort in to get products back to you. That’s two black marks against your name. What’s worse is that this is so simple to avoid. All you need to do is quality test every batch you make. Then, you can guarantee you’ll never face the difficult task of writing emails like these.
We don’t have that in stock
Nothing’s more annoying than receiving an email like this after ordering a product. Even if you offer a refund, this looks incredibly unprofessional. And, that’s not an image you ever want your business to project. That’s why you should always be sure to keep your inventory up to date. That way, you can mark out of stock products ahead of time to avoid confusion. If you aren’t sure how to go about this, you could automate inventory monitoring using ecommerce solutions like those offered by Miva. That way, you remove all room for error. That will ensure emails like this are nowhere near your business future.
There’s a delay with your order
Last, we have the most common no-go email of all. No one likes to be left waiting for their order. Having to write a message along this vein is another sure way to look unprofessional. What’s more, avoiding this is as simple as keeping on top of orders and ensuring your employees are happy enough to accept overtime during busy periods. It’s also worth analysing your sales at the end of each year to estimate when you’ll be busiest. This will free you to prepare accordingly and avoid writing that dreaded email in the future.