Four Super Website Strategies That Will Always Succeed
Your website is by far one of the most important assets your business owns. If you get it right, a great website has the potential to lift your company to the next level, drawing in potential customers, impressing investors and convincing tricky suppliers to work with you. It’s a massive draw, and in today’s global marketplace, it needs to be brilliant. A great website should be an integral part of your marketing strategy, and although developing it is an ongoing process, the following ideas can help to kick-start you to realise the full potential of your site.
Create A Brand Strategy
Your website needs to follow your company’s branding strategy – and if you don’t already have one? Then your website is actually the ideal place to start. Start with the big picture – the vision and values that you have for your business. Next, set out some goals that you’d like your website to help you achieve – it could be introducing new customers to what you do through thoughtful content, adding value to a process to convert casual browsers into brand advocates, or becoming a way of capturing new data. Whatever your aims, develop your site with this in mind so that it delivers the returns you are seeking.
Balance Your Content
Content is the major draw on your site, and something that you have to keep on refreshing. Your content needs to add value to your audience in some way, so think about what that could be – whether it’s explaining something technical, giving a behind the scenes look or providing loyalty discounts. Content may also be another route to generating profit – certain businesses are suited to selling ebooks or educational courses, and these can be a mix of free and paid content, or what is referred to as ‘freemium’ – where different levels of content are available. Using this technique it’s possible to build an audience you have a real relationship with.
Get Serious About SEO
Many people are a little freaked out by the idea of Search Engine Optimisation (SEO) and assume it’s something too technical for them to understand, but actually it’s a relatively straightforward and crucial piece of work for your site. If you don’t know where to begin, a user testing tool can help you to understand where on your site gets the most usage, and you can target those areas first. Doing some careful keyword research and creating thoughtful, shareable content are great ways to develop links with other sites and up your Domain Authority and search engine rankings.
Put Your Site To Work
Once your website is moderately successful and depending on what you do and where your business is heading, you may then be able to create a revenue source in selling advertising space on your website to other companies. Online competition is fierce, so focus on your USP and the demographics of your particular audience – you will need to demonstrate a good fit with the objectives of any advertising partner. Try and develop these ties with the long term in mind – articles and other content, as well as display advertising, can really help to create strong links and make your site more valuable.