Simple Steps for Building a Stellar Website
Business owners, no matter the size of the business, will know just how important having a website for your business is. In fact, it may be even more relevant and important for small businesses to have one, as it can be a great way to get known and get your name out there. It just makes good sense to have one. But if that is the case, why are there so many small businesses that are resisting? A huge number of over 80% of consumers do their research online before they decide to make a major purchase, so it is really important that your business has a solid presence online, if you want to be in with a chance of getting some of those consumers as customers.
Small businesses should look to have a presence online, something that would help to back up a sales call or a leaflet. A website for your business shouldn’t be an afterthought, so start off in the right way, and with the right website, and you can be on the way to success.
Step 1: Getting Started
One of the first things that you need to be thinking about to get your company’s website up and running is to register a domain name, and then look for a web host. By buying a domain name, which can be pretty inexpensive, you will make sure that your web address will remain the same all of the time, even if you choose to have a different web host. It can help people to find you, and then you can also get related emails to it, which looks really professional.
When you choosing a name for your website, make sure that it is something simple and easy to remember, but that also indicates what your business does. It is also a good idea to check what other sites are listed as, because you don’t want people to get confused when they search, and choose a competitor instead of you. From there, it is full steam ahead to getting the website designed. You could use a web developer like Darren Langley, if you’re not sure or not very computer literate. If you know you’re way around, then the design shouldn’t take you too long. Just make sure that it is responsive, mobile-friendly, and looks good, showcasing what your business is all about.
Step 2: Getting Found Online
Once you have your website built, you need to be taking steps to make sure that you have customers that do actually come to visit it. You have valuable information online that will suit your ideal customer, so being able to have them visit is a must. A blog can be a good way to get people to your site, so make sure that it is updated frequently, sharing products or things that you do, as well as content that shows you know what you’re on about in your industry. This is a start, but there are many things you can then do, such as getting involved with social media, and SEO-ing your blog posts to make sure that people do find your site.