The Ultimate Guide to Make Marketing Cheaper And Just As Effective
Marketing is always going to be the most important way of getting your business’s name out there and into the public domain, but the problem is it can be incredibly expensive. This isn’t a problem for the bigger companies, but for someone just starting, it can be prohibitive. Do not despair though, as there are ways that you can make your marketing effective and work for your business, without it costing the ends of the earth. Here, we look at some of these ways.
Use Social Media
One of the very first things to do once your business is up and running is to make sure it has a visible, public page or profile on all the leading social media networks – Facebook, Twitter, Instagram and LinkedIn. Thanks to these platforms, small businesses can reach a global audience quickly and for a low budget. You can market your business through posts – both yours and other relevant content within the industry, competitions, photos, special offers and so on. If you want to specifically hone in on a particular portion of your target audience, you can pay to advertise, and this is carefully targeted to your specifications.
Use Face To Face Marketing
These days, we do tend to focus more on marketing our products and services digitally, because we know that it is a format that works. However, do not discount the effectiveness of traditional face to face marketing. Find out about any local business, networking or community exhibitions or events and get yourself down to them. Make sure you have a stack of up to date business cards or leaflets with you but fear not if you have left it until the last minute – have a look for same day printing London. Engage with potential clients, customers and peers within the industry and let them see who you are and what you are all about. The personal, human touch is always appreciated.
Get To Grips With SEO
Understanding how search engine optimization, or SEO as it is known, works is crucial when it comes to marketing your business online. Without a basic knowledge of it, you will struggle to get your business seen or ranked anywhere near the top on the main search engines. It sounds an awful lot scarier than it is. The basics involve thinking about the keywords that people will use when searching for your business and using this within your online content. There are free/low-cost software and plugins available to give you a hand with it, but if you still aren’t sure, there are people who specialize in SEO who can advise you further and help you to optimise your site. It may be a small outlay, but in the long term, it will be more than worth it.
Use The Press
Local press can be your best friend when it comes to marketing and getting your foot in the door. Interviews with your local news network and features in newspapers or magazines can really help to give you exposure and increase your visibility.