When a potential client lands on your website you want them to engage and interact on your website as much as possible. Not only does this signal to search engines that your website is producing incredible content, but it also increases your chances of getting a sale. In order to keep your customers coming back for more, your website needs to hit certain standards with regards to its features. In many cases, this could involve a few small and simple tweaks to your website so that it creates a heightened sense of engagement with your customers.

  1. Live Chat Options

If you want your customers to engage with your website, you need to give them the tools to do so. Having a contact form or email address on your site is one way to get a potential lead to get in touch, but you may want to consider something a little more interactive. Having live chat options on your website not only provides a twenty hour point of contact for your customer, but it also provides them with a clear place to ask questions. You may be wondering, what are the benefits of adding live chat to a website? Well, there are a number of advantages to consider when you’re making these changes to your online platform. An online chat option can reduce costs, increase customer satisfaction and save a lot of time for your leads too.

2.  An Informative Blog

Your website could potentially become a hub of important information if you regularly contribute to your blog page. As well as creating an SEO friendly website, a blog can showcase your expertise in your industry. If a customer has a question about one of your products or services they can quickly navigate to your blog and discover more about what you can offer. Make sure you include links and calls to action amongst your blog posts too, so that your customer knows exactly where to navigate to next.

3. Calls to Action

Having clear call to action buttons on your website is a surefire way to heighten the overall engagement. Buttons that say “click here” or “shop now” tell your client exactly where to go next and which action to take. The longer they stay on your website, the more likely they are to buy from you!

4. Freebies

When your website offers a free resource, it can be a brilliant incentive for potential customers to engage with your business and input their email address in exchange for useful information. Capturing this type of important data on your website will help you to learn more about your clients as well as improving overall engagement.

As you can see, there are a number of different strategies you can adopt when it comes to improving customer engagement on your website. Whether you’re installing an online chat option or you’re improving your call to action buttons, there are so many options to be explored. Delve into some of the ideas mentioned above and you will soon notice a significant improvement with regards to your overall website engagement.